If you’re on this page, chances are that you are a friend or follower of Jackie Fruitful Kitchen and you have seen her results with a plant-based diet!
I created this page for friends & followers of Jackie, so you can learn more of what we do, how we do things, and see if we can possibly help you on your journey. If you click the link below you’ll be able to schedule a free Consult with my team, and you’ll be able to skip the waitlist and talk directly to us. Jackie and I also worked out a deal, where you’ll get preferential pricing for Coaching, if you decide to work with us.

THE REVOLUTIONARY
ONLINE COACHING
FOR VEGANS

Stoerer_more_than_1000

Get in shape in just 12 weeks

We’re here to help you get fit and healthy so you can look, feel, and live better. Get ready to change your life.

THE PROGRAM

WHAT YOU WILL LEARN AT THE VEGAN COACHING ACADEMY

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Correct nutrition approach

The correct nutrition approach for fit vegans

Correct nutrition approach

The correct nutrition approach for fit vegans

Training strategies

How to make use of the right training strategies to get toned, (even if you’re not aware of them right now)

Training strategies

How to make use of the right training strategies to get toned, (even if you’re not aware of them right now)

Break through your weight plateau

How to break through your weight plateau and feel more confident – without gimmicky juice/potato diets

Break through your weight plateau

How to break through your weight plateau and feel more confident – without gimmicky juice/potato diets

Make an impact

How you can leave a big impact on this planet
as a ‚Fit Vegan‘ and attain true strength

Make an impact

How you can leave a big impact on this planet as a ‚Fit Vegan‘ and attain true strength
Gruppe 911

THE PROGRAM

HOW DOES THE VEGAN COACHING ACADEMY WORK?

WE GET YOU MOTIVATED
Live online classes

Our team of experienced coaches will support and guide you to achieve your Fit Vegan lifestyle goals. We understand that everyone has unique needs and will be with you every step of the way to help you tap into your own motivation to make lasting changes and achieve lasting results.
WE GET YOU INFORMED
Library of training videos & info material

Learn everything you need to know about plant-based nutrition and exercise with our extensive hands-on online video course. It offers a comprehensive library of training videos and insights on all important nutrition topics, created by vegan doctors, our coaches and Fritz.
KEEPING YOU ACCOUNTABLE
Weekly check-in with your personal coach

Stay on track with your vegan fitness goals with the support of regular check-ins with your dedicated coach. Depending on your coaching program this will be via weekly 1:1 calls, text support, and/or via a supportive community of coaches and other vegan a-players.
WE GET YOU MOTIVATED
Life online classes

Our team of experienced coaches will support and guide you to achieve your Fit Vegan lifestyle goals. We understand that everyone has unique needs and will be with you every step of the way to help you tap into your own motivation to make lasting changes and achieve lasting results.
WE GET YOU INFORMED
Library of training videos & info material

Learn everything you need to know about plant-based nutrition and exercise with our extensive hands-on online video course. It offers a comprehensive library of training videos and insights on all important nutrition topics, created by vegan doctors, our coaches and Fritz.
KEEPING YOU ACCOUNTABLE
Weekly check-in with your personal coach

Stay on track with your vegan fitness goals with the support of regular check-ins with your dedicated coach. Depending on your coaching program this will be via weekly 1:1 calls, text support, and/or via a supportive community of coaches and other vegan a-players.
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THE PROGRAM

THE KEY TO UNLOCK YOUR DREAM LIFE AS A VEGAN…

Once you’ve attained this, you may never want to go back. It’s the combination of these three vital factors forming the ultimate „bliss zone“…

01. DIET INDEPENDENCE

02. HEALTH
CERTAINTY

03. PURSUIT OF PASSION

The overlap within these circles form what we call

HEALTH FREEDOM

Remember

You need to „unlock“ all three together – otherwise you’re just stuck in the outer zone…

01.

DIET INDEPENDENCE

The ability to eat what, where and when you want gives you the autonomy and ability to explore vegan restaurants, eat meals you love and enjoy life. Compare this to following a RESTRICTIVE diet and HAVING TO eat and not eat certain things.

The ability to eat what, where and when you want gives you the autonomy and ability to explore vegan restaurants, eat meals you love and enjoy life.

Compare this to following a RESTRICTIVE diet and HAVING TO eat and not eat certain things.

02.

HEALTH CERTAINTY

Good health comes from the right nutrition and exercise. So in order to achieve health certainty you need to follow the right approaches consistently.
There’s a large correlation between happiness and your health: By removing health troubles, fears and uncertainty, life becomes more secure, fulfilling and fun (especially when there’s no need to worry about health issues down the road…)

Good health comes from the right nutrition and exercise. So in order to achieve health certainty you need to follow the right approaches consistently.
There’s a large correlation between happiness and your health!

By removing health troubles, fears and uncertainty, life becomes more secure, fulfilling and fun (especially when there’s no need to worry about health issues down the road…)

03.

PURSUIT OF PASSION

It doesn’t take a genius to discover that we’re much more engaged when we’re doing something of meaning, something aligned with our values and something we can stand behind. Believe me, it’s the worst feeling when you preach the healthy lifestyle, but don’t look the part yourself. Doing it right the vegan way everyone wins. Your health, the animals and the planet and you keep doing it because it’s close to your heart.

It doesn’t take a genius to discover that we’re much more engaged when we’re doing something of meaning, something aligned with our values and something we can stand behind.

Believe me, it’s the worst feeling when you preach the healthy lifestyle, but don’t look the part yourself. Doing it right the vegan way everyone wins. Your health, the animals and the planet and you keep doing it because it’s close to your heart.

APPLY FOR YOUR PERSONAL ONLINE COACHING NOW

BECOME FIT, LEAN
AND HEALTHY

Take the first step towards becoming fit, lean, and healthy and book a free strategy call. Together we will assess your goals, current struggles and create your road-map to success so you can become a Fit Vegan. Transform you health and join the Vegan Coaching Academy.

Take the first step towards becoming fit, lean, and healthy and book a free strategy call. Together we will assess your goals, current struggles and create your road-map to success so you can become a Fit Vegan. Transform you health and join the Vegan Coaching Academy.

THE REVIEWS

OUR CLIENT RESULTS

Whether you’re just starting out or are an experienced athlete, our coaching program can help you achieve your muscle-building goals in a healthy, sustainable way.
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“I HAVE LOST 30 KG AND BECAME REALLY CONFIDENT!“


Before we started working together, I ate the same things as lentils, beans, quinoa, etc. I felt bloated, couldn't lose weight, and was unsatisfied. After joining, I lost 30 kg, my nutrition got more variety, and I became more confident.

LENI AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“IT HAS BEEN AN INCREDIBLE LIFE-CHANGING EXPERIENCE!“


Before joining, I noticed I was hungry a lot; I didn't know about protein and how I could see results. After being in the program for six months, I went from 235 pounds down to 163 pounds. I'm 60 years old, fit, and don't have to take any blood pressure medicine!

BRYAN AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“I HAVE ABS, AND MY VEINS ARE SHOWING!“


After becoming vegan, I was super bloated all the time. I lost weight, but I still felt puffy and gassy, and it was embarrassing to be in social situations. I lost 30 pounds after I joined, got way more definition, had more energy, and felt more confident in my skin.

SHAWN AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“I REDUCED MY BODY FAT TO 8%!“


After becoming vegan and after a few years of trying on and off different programs, I still remained skinny fat, and my biggest change was reducing my body fat so much that it's now at 8%.

ISMAEL AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“I FEEL CONFIDENT AND LOOK GREAT IN EVERYTHING THAT I WEAR!“


My biggest struggles were definitely my nutrition. I enjoyed a lot of vegan junk food that made me gain weight, especially during the pandemic. Now I have a flat stomach, feel stronger, and skyrocketed my confidence.

KATJA AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“THIS HAS BEEN THE BEST DECISION OF MY LIFE!“


I joined the academy because I needed some help with being more conscious about what I eat and couldn't do the research on my own. I went from skinny and weak to powerful, strong, and confident.

NATALIA AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“I'M 57 YEARS OLD AND LOST 16 LBS IN 3 MONTHS!“


I stumbled upon you and decided to go for it after being vegetarian for 20 years and vegan on and off. It was the mindset piece that I really knew I needed, and it helped me lose 16 pounds, and I have more energy than ever.

GINA AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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“I LOST 16 LBS AND HAVE MORE ENERGY THAN EVER!“


I always felt very tired and realized I needed some guidance and accountability. Now I have so much energy, and it gets better every day. I have abs and biceps and met so many wonderful people through this community!

MEG AFTER 20 WEEKS OF PLANTFORMER ACADEMY

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AFTER
BEFORE
BEFORE
AFTER

IS IT A MATCH?

THE VEGAN COACHING ACADEMY WILL WORK FOR YOU IF YOU…

01.

Want to lose fat and gain muscle mass

If you want effective and sustainable fat-loss results and build muscle to become more toned, this is for you.
Losing fat and building muscle will help shape the physique you want so you can feel confident in your skin.

02.

Want to optimize your vegan diet in a healthy way

A well-planned plant-based diet sets you up for success. Why?
A vegan nutritional framework that is tailored to your goals and lifestyle helps boost overall health, reduce risk of of certain chronic diseases and supercharges your energy levels.

03.

Want to establish a workout routine that is suitable for you personally

Creating a workout scheudle that fits your lifestyle is part of your success as a Fit Vegan. No matter the lifestyle, consistently being able to crush your workouts is the key to creating your dream body and health.

YOU HAVE ALREADY TRIED OTHER PROGRAMS AND FAILED?

DON’T WORRY!

Over 1,000 Vegans have transformed their health and created the body they wanted with our Fit Vegan Formula. If you put in the work, you will too.

APPLY FOR YOUR PERSONAL ONLINE COACHING NOW

BECOME FIT, LEAN
AND HEALTHY

Take the first step towards becoming fit, lean, and healthy and book a free strategy call. Together we will assess your goals, current struggles and create your road-map to success so you can become a Fit Vegan. Transform you health and join the Vegan Coaching Academy.

Take the first step towards becoming fit, lean, and healthy and book a free strategy call. Together we will assess your goals, current struggles and create your road-map to success so you can become a Fit Vegan. Transform you health and join the Vegan Coaching Academy.

THE VEGAN COACHING FOUNDER

WHO IS FRITZ
HORSTMANN?

I was born in an outer part of Berlin Germany. It wasn’t the richest or the poorest background I grew up in, just very simple. Becoming older, I was always the skinny guy, which got me into Fitness and I quickly started to become a typical ‚gym-bro‘ eating chicken, rice and broccoli all day everyday.

It didn’t take me long enough until I realized this wasn’t the life I wanted to live, exploiting animals and not caring about my health, so I decided to take a different path!

Fritz Horstmann is CEO of the Vegan Coaching Academy, Coach and vegan bodybuilder. The mission: helping vegans around the world discover and fulfill their true potential, while saving animals and the planet. Fritz and his Vegan Coaching team coach people transform their bodies and improve their health on a plant-based diet. Fritz was born on January 15th 1997 in an outer part of Berlin, Germany. Growing up he was always the skinny guy, which got him into Fitness and he quickly started to become a typical ‘gym bro’ eating chicken, rice and broccoli all day every day. Soon after he realised that this was not the life he wanted to live, exploiting animals and not caring about his health, so he decided to take a different path: he turned vegan. Initially gaining 30 lbs of weight in a few months he really struggled to adapt to the vegan lifestyle. But with the help of a Coach he managed to turn it around. Within the next two years he turned from a struggling unhealthy vegan into a fit and healthy vegan. That is how he started the Vegan Coaching Academy – to help struggling vegans lose fat, build plant-based muscle and have a big impact on this planet. To this day Fritz has helped more than 1000s of vegans in his program and millions of vegans on his social media channel achieve that lean & muscular look they desire, representing their values with confidence.


My mission is to support other ambitious & motivated people, who want to make a difference, to reach their true potential and to become independent and fulfilled human beeings.

FRITZ HORSTMANN

THE TEAM

YOUR PERSONAL FITNESS TASK FORCE

Our team consists of highly professional individuals with unique experience on their field expertise. The course was developed with and will be conducted with persons working on the following fields

HEALTH
PROFESSIONALS

We want to make sure you not only loosing fat and gaining muscle, we want you to do it the healthy way.

MINDSET
COACHES

Transforming your body is not just physical but psychological. We make sure you don’t just eat the right things but have the right mindset as well.

FITNESS
COACHES

Certified strength and nutrition coaches will support you on your fitness journey. No matter what comes up they are there to give you guidance and accountability.

SUCCESS CONCIERGES

Take advantage of the helpful guidance of our success concierges. A full team is there to to assist you on your path to success.

SUCCESS CONCIERGES
Take advantage of the helpful guidance of our success concierges. A full team is there to to assist you on your path to success.

APPLY FOR YOUR PERSONAL ONLINE COACHING NOW

BECOME FIT, LEAN
AND HEALTHY

Take the first step towards becoming fit, lean, and healthy and book a free strategy call. Together we will assess your goals, current struggles and create your road-map to success so you can become a Fit Vegan. Transform you health and join the Vegan Coaching Academy.

Take the first step towards becoming fit, lean, and healthy and book a free strategy call. Together we will assess your goals, current struggles and create your road-map to success so you can become a Fit Vegan. Transform you health and join the Vegan Coaching Academy.

PODCAST

WOULD YOU LIKE TO LEARN MORE?

Then you should check out the new Vegan Fitness Podcast … Every second day, we release a new episode. New uncut & unfiltered content is waiting for you!

INSTAGRAM

MORE INFOS & INSPIRATION

GET ANSWERS

FREQUENTLY ASKED QUESTIONS


Now when it comes to a transformation, you need 3 parts to be taken care of: strategy-mindset-accountability. Chances are, what you tried so far was missing minimum one of these things. Workout plan? -> no nutrition, mindset, accountability Nutrition plan? -> no workout, mindset accountability In-person PT? -> no nutrition and mindset and 24/7 accountability You need all 3 to be successful, see rapid results AND most importantly SUSTAIN them. Also, most programs have not figured out plant-based nutrition like we did. After working with 100s of vegans we have developed the formula to turn you into a Fit Vegan. Trust me, this approach works, if you work it.

Absolutely. In fact we found our clients in their 50s and 60s are even more committed, because they feel the health consequences of unhealthy nutrition and training.

We tailor the approach to you.


No problem. We have mastered the art of home workouts – with or without equipment.

Because the same principles apply when you workout from home. Volume, intensity & frequency. In fact, we found our clients doing home workouts enjoying the convenience and time being saved.


As a busy entrepreneur I totally understand your concern. But here’s the truth, there will never be a perfect time to start your journey. Our top clients usually work 12 hour days and are busy go getters and it actually serves them to have a bit less time — because now she is forced to focus to only do the things that work best and waste no time.

So yes, you can absolutely do this with young kids and/or with a full time job/. You will simply need to work smarter, not harder. We will show you how. 

In our coaching program, we believe in the F.I.O., Figure It Out along the way strategy, or in other words, commit first, figure out the rest later. Because as you get older, it won’t get easier to get in shape.

Bottom line: Successful people do not negotiate their dreams around circumstances, which makes right now as good a time as any to get started.


Firstly, we’ll tailor the approach to your experience level. So if you’re a beginner you won’t be receiving advanced workout techniques.

Secondly, you have detailed tutorial videos for each exercise you’ll be receiving.

Lastly we encourage our clients to send in form videos, so we can assess your form and give you feedback.


You will see progress with in the first few weeks, this is a stabilisation phase so for some people this is slower or faster than others, after 2 weeks it then really accelerates as we learn your body.

This program utilizes my M3 Training system, Plant-Fueled Nutrition Protocol and Lifestyle Lean systems that have been tested and proven with 100s of Vegans by now.  

In addition to your personal coach checking in with you throughout the week you’re also getting access to Q&A live-calls every week with Fritz and the team where you can ask your questions and get supported 1:1.

We only coach people that want to eat plant-based.  

It depends on what you need, if I were a doctor I can’t prescribe you aspirin if what you need is surgery. What i can tell you is that we are not a typical $100 or $200 online program like most you see online, nor are we a $500 course. This is not a course, a meal plan or workout program, this is a once and for all lifestyle change. You’ll get rapid results and sustain them. We specialized in high performance plant-based nutrition. Top notch, up-to-date science backed approaches and we have worked with over 400+ vegans closely. Also: you either pay for good health now, or for bad health later. This is what you pay for bad health: Heart disease – $18,953 a year Diabetes – $16,750 a year Triple Bypass Surgery – $75,345 Kidney Disease – $89,000 a year High Blood Pressure – $1,200 a year Osteoarthritis – $8,600 a year How much is it worth it to you to avoid all these costs?